I am an award-winning graphic designer with over 20 years experience working with both global brands and local companies to help them stand out from the crowd. With a broad range of design skills, I can make sure your branding and messaging hits the mark and is cohesive across the whole of your company – whether it's your online presence, marketing, signage or advertising. My business is to make your business look good.
Formation delivers high quality, creative and effective design that gets results. And without all the overheads and huge team of people of a design agency, I am able to offer great value to make your budget stretch further. I don't believe design should be a mysterious dark art either. Clients really appreciate my friendly, down to earth approach to getting the right creative solution to the task in hand – commissioning design should be enjoyable after all!
I work from the awe inspiring landscape of south Snowdonia, based in Corris near Machynlleth in mid Wales – yet, thanks to the joys of the internet, I am available to work together wherever you're based.
Feel free to get in touch - I'm always up for a challenge.
Ever since learning about Graphic Design, I've had a keen eye and nerdy interest in type and typography. I created my first digital typeface back in 1995 as part of my final Degree project, which I proudly got to use for a client in my first job, for BT. Since then, as a professional designer I've used a huge range of fonts over the years – but there's nothing quite like 'growing your own'.
I set up Formation Type Foundry in 2012, to create new and innovative typefaces. I'm increasingly inspired by forms found in nature and this is often the starting point for my graphic and type design experimentation – and now being based in Corris, in the wilds of the Dyfi Valley in Wales, I'm constantly inspired by my surroundings.
The great thing about type design is the creative potential of what they'll be used for. I'm as excited to see what other designers do with my fonts as I am creating them, so let’s push things forward.