You might think that here in mid Wales, with its strong community spirit – where people still value supporting local businesses – and everyone probably knows your business already, that you don't need 'branding' or design to help your business thrive.
Well, what if you want or need to attract new customers that don't know your product or service, build your business beyond your local customer base, or even just maintain the customers you have? That's where a strong and well implemented visual identity, or visual branding can really help.
Welsh businesses are increasingly competing nationally, even internationally against ever bigger, more sophisticated players in the market. So why not use design to YOUR advantage to present and reflect your business better? Investing in well considered design should easily pay for itself in improved sales, reputation or enquiries – both locally and further afield.
So, what is your branding and identity?
Your 'brand' is essentially what comes to mind when someone thinks of your company – that could be your values and what sets you apart, the quality of your product or service, your 'attitude', professionalism, what you say and how you say it, your image… it's a powerful thing that's unique to your business.
Importantly, whether you have a strong brand or not – customers WILL make a judgement on your company – you simply can't have 'no identity'.
How you visually represent your brand is what I as an experienced Graphic Designer can help you with. It's crucial – that vital and lasting first impression of your business that your customers judge you by. Do it badly and you've probably stumbled at the first hurdle and may well have lost a customer to your smarter looking competition.
It's more that just your logo
Agreed, a logo is a core part of your branding, but it never works alone. A logo is essentially the marque that uniquely represents your company name. Ideally it should be easily read, instantly recognisable and work well on everything you need to display it on – printed or digital, large and small, colour or black and white. Keep it simple.
It's not just your website or printed materials
Your website is certainly a key part of your marketing and the ideal 'face' of your company to the world. So too with print. But it's crucial that it all fits with your brand – it should reflect not just your company or product, but how you talk, how it appeals to your customers, how easy it is to navigate around and – styling wise – what it 'says about you'.
Is it the colours, fonts and great looking images?
Sure, the careful choice of brand colours need to be appropriate and engaging, look great together and be distinctive. The same can be said of your choice of typeface/fonts. Whatever you're communicating, the choice of font can have a huge affect on what is conveyed, let alone how legible, distinctive and compatible they are with everything else that makes up your brand. But with thousands to choose from, it takes a trained eye to know what works and why. But, once you've got a great font to work with, it makes the whole brand instantly more recognisable and everyday communications more simple.
Imagery too can make a massive difference to the impression you create – but it needs consideration as to what's best. You could use beautiful photography to really show off your product, clean and clear pack shots for website listings, or illustration to communicate your product benefits clearly… All of which I can help with – providing direction, ideas and styling guidance.
It's all of these things. Together.
The truth is that a really strong brand is built up of a whole range of elements that you can use to communicate your business clearly, uniquely and effectively.
When implemented in a consistent and considered way, a strong brand can make a huge difference to how your customers perceive you – local or not.
So, why not take a step back a minute, and look at your business from a new customer's perspective. Does your branding truly reflect your business, products or service and values? Does it look as good as it could, or even as good as your competitors do online, in-store or on the page?
Well, you've come to the right place – let's talk (there's no hard sell here).