The kids in Ceinws have a brilliant ‘wild play’ area where they can get muddy, enjoy rope swings, picnics, pick fruits, have summer parties and generally enjoy being a kid in the great outdoors… something that lot of children miss out on these days.
With a grant from the National Lottery to help promote these valued community areas, the local community group that nurtures the park (which is tucked behind an old Forestry Commission workshop area known as ‘Ceinws Camp’) decided it needed to be recognised, celebrated and its existence promoted to the wider community – with the aim to get more families enjoying what it has to offer.
I was asked to help out on this community project to create a banner and logo for the park/space, define the name, and help to show ‘what you can do there’. We decided it was a great opportunity to also get the kids themselves involved in the creative process. First off, as part of my getting to understand what the space offered, I ran a simple workshop to explain to them ‘what a logo is’ with examples of well know brands – some typographic (think Google), some illustrative (the school emblem on their uniform) and some abstract/icon based (think Nike swoosh). We then brainstormed in a spider diagram all the great things the park offers, from dark skies to view the stars, to picking berries, to bat boxes, pine cones and secret den building!
It was quickly decided that illustration would be a great way to communicate the huge variety of activities and fun things that this wild space offered, and that the name should be Y Camp – as it’s both short, and translates in both English and Welsh simply.
The next stage was the logo. Another workshop was arranged to get the kids to make the logotype lettering by printing the letters themselves. Potato printing using poster paints was great fun, kept them all engaged, and created some perfectly ‘wild and muddy’ looking letterforms as a result!
The 10 or so kids enjoyed it so much that we had around 50 prints of each Y C A M and P to choose from to make the final cut…
The resulting letter prints literally oozed character! So, the best were scanned, tidied up a little to accentuate the texture and laid up into the final logo. It was a great opportunity to show the kids the creative process of digitally creating the final logo – from cutting a potato with a knife, to hi-res artwork on a Mac. Around 30 hand-drawn illustrations of the activities were also created to make up a very flexible set of icons, helping to build a unique identity for Y Camp that can be easily tailored to be used on banners, leaflets and posters as required – selecting and arranging them depending on what the event, play activity or layout suits best.
The final set of elements were used to create a set of durable banners to be sited near the road and carpark to let people know about this hidden gem of a place. The textured background, rough and ready type and simple illustrations all work together to provide a suitably bright and playful feel to the play space.