As part of Beudy Banc’s quirky and cosy getaway offering, the owners, local architect and fellow mountain biker Dafydd, has created some pretty amazing individual cabins for holiday let. These are sited on the family farm in some of the most breathtaking countryside in the UK, here in mid-Wales.
Although the business has a healthy booking rate, through listing the accommodation online with a leading booking agent, the owners want to increase the amount of direct bookings through their own website.
To achieve this, a new site – based on Squarespace – was developed to offer a clean and clear design that really shows off the stunning location, unique and cosy cabins and facilities, as well as the epic outdoor activities on offer, right from the decking! Another key requirement was to make the site easy to navigate, visually appealing and easy to contact to make a booking.
The new site construction allows visitors to quickly search and select cabins based on the occupancy size required – 2, 3 or 4 bed, then conveys the key features, image gallery and reviews in a structured and engaging format. The clean, pared back design and navigation also works seamlessly across mobile, tablet and desktop.
The theme of ‘Stay wild’ and ‘Go wild’ is captured with a brushed font to give a free and energetic feel to the key sections throughout the site. This theme is something that we can build on as the refreshed design is rolled out into other promotional channels such as postcards and emails.
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