Carreg Dressage are one of the leading specialist equestrian centres in Wales, training competition dressage horses and riders to the highest level.
With a view to attracting fewer, but more discerning clients in this demanding equestrian field, Carreg Dressage required a refresh to their visual identity to give it a more premium, professional edge, and work to create a more engaging, informative and functional website and marketing approach.
To begin, the existing but rather dated feel of the logo was refreshed. The interlocking CD letterforms are refined to subtly suggest a riding hat and stirrup, in a new fresh green and classic grey brand colour combination. Underneath, the strapline ‘FORWARD, LIGHT & BALANCED’ encapsulates classic dressage values and teaching that Carreg have built their solid reputation around.
The stationery has a timeless simplicity, also featuring striking equine photography from World renowned photographer Tim Flach, and Hugh Hughes on the reverse. In line with the green credentials and ethos of the business, the business cards are printed onto a tactile and eco-friendly 100% cotton ‘card’, made from recycled T-shirts!
These ingredients of great imagery and classic typography forms the basis of the identity and its application in all forms of communications – from the stationery to the website and across marketing from event posters to Facebook. The new website, based on the flexible and intuitive Squarespace platform, is now the hub for information about the business, training, facilities, events and social media updates.
Since launching the new website, it regularly receives excellent feedback from customers, both existing and new, as well as generating new bookings for courses - from the week it was launched.
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