When you don't have a big budget you need to get creative. This lovely project was for a start-up, home-based artisan baker committed to the 'slow food' fundamentals of using good quality ingredients and time for them to do their thing naturally – maximum tasty goodness, with no artificial 'nasties'. The client's proposed name 'Humble' was a great starting point, but required a suitably earthy and hand-made identity to bring it to life.
The hand drawn logo reflects the hand-made quality of the product, with a simple descriptor 'Good.Honest.Bread' beneath. The identity uses neutral, muted browns and floury beiges to give a sophisticated and understated tone, printed onto toothy off-white papers to give it a natural, tactile finish too. Two complementary typefaces are used throughout - Rosewood and Clarendon, to round off a quirky but sophisticated look.
To make the most of a minimal budget, packaging was sourced as off-the shelf brown paper window bags, with labels used to seal and brand them in one. Labels were laser printed on demand to fit cost-effective Avery label templates, with a rich colour palette used to define the different bread/product flavours.
A simple folded flyer and price listing was used as a door drop locally, featuring oven-fresh close-up photography. The response was excellent, generating enough regular orders to keep the small-scale bakery busy to capacity. A website was also developed using a simple 'site-builder' CMS platform, with the branding and imagery giving it a professional look from the start, as well as a great hub for social media activity.