Idris Stores is the local village stores and café here in Corris. Since opening, it’s fast gained a reputation for great food and coffee and a destination stop for holiday visitors as well as the many walkers, cyclists and groups of mountain bikers needing a well earned break.
The owners wanted a logo creating for the stores that reflected the valley location with a suitably adventurous and cool feel, inspired by Hazel’s love of retro badges collected from travelling in the US and Canada.
Corris is nestled in a beautiful area of mid-Wales, surrounded by tall pine forests, mountain views, steep valleys and the iconic Slate landscape, with its traditional slate fencing zig-zagging through. This all needed to be captured in an ‘image’.
The resulting illustrated design was carefully crafted to work as both full-colour and single-colour versions, with simple flat colour design and zingy retro inspired tones. The integrated name styling and iconic elements break out of a strong hexagonal holding frame to complete a compact but striking design.
The final logo was applied to a number of printed elements to feature around the store. A large A1 poster features in the window – which has become so requested by customers that smaller versions are selling fast as framed art prints!
Other ‘merch’ such as an array of T-shirts in various single colour logo and shirt colour combinations, stickers, bumper stickers and tote bags are also selling out to visiting customers and locals alike.
The logo has really captured the quirky, homely feel of the café/stores, as well as the wilderness of the Dyfi/Dulas valley.