This independent Estate Agent has been in the local property business for over 100 years. Respected for their honest and personal approach and unrivalled local knowledge, the business has a great reputation and brand values.
In an increasingly competitive marketplace, the new owner approached me to help make the business more recognisable, modern and to stand out – locally and online.
A new logo has been created, incorporating a ‘crest’ interlocking the WLJ to form a distinctive, compact icon. The inclusion of the 1905 founding date and descriptor underneath also allow the logo to communicate the heritage and core services more clearly. A new colour palette evolves the existing dark green, but adds a fresh vibrant lime to give a punchy yet sophisticated feel with a contemporary edge.
A new tagline has been introduced – ‘Trusted, locally & online’ to communicate the core values of honesty and personal service as a traditional physical business and team, but also their relevance and strengths in an increasingly online-based industry.
The use of local imagery of the stunning south Snowdonia landscape also forms a strong part of the identity. These panoramic, powerful but often tranquil images really help to convey the beauty of the area, as well as giving a timeless and aspirational edge to the communications.
The new identity is being rolled out across advertising, sales boards, stationery, property details and window display materials. A brand new Wordpress-based website is in development too, once these sleek new page designs have been converted into code...