Wilderness is a new craft brewery, open early 2018 in Newtown, Wales. The vision for the brand is to create new and distinctive interpretations of continental style beers, with a modern twist.
The identity, as with the beer itself, is inspired by and reflects the wild Welsh landscape and natural influences on the end product.
A simple and elegant hand-drawn linework is inspired by natural forms and interpretation of ‘wilderness’ – topographic mapping lines, flowing streams, tree rings and other linear themes. This fine linework graphic is layered over bold type and blocks of strong colour to create a unique style for the brand.
As part of the identity, a quirky organic hand-drawn logo is designed to counter the bold typography of the label designs. The contained roundel logo stands out perfectly, with simple single colour ideal for applying onto even small bottle caps with great standout.
The resulting label designs stand out in this rapidly growing and highly competitive market. The simple 2-colour reproduction gives Wilderness a bold, cost-effective and flexible identity that can be grown easily with new colourways and linework illustrations as the range builds and new beers are introduced.
The branding has also been applied to pump clips and kegs tags, email templates, stationery, website, and various marketing materials as required.
WHY NOT VISIT: