Corris Craft Centre is more like a small scale village, with 12 artist/maker workshops, café, Tourist Info centre, play park and toilet facilities, as well as the underground King Arthur’s Labyrinth attraction and ticket desk located at the back of the site to guide visitors around. It was becoming obvious that their existing, visually cluttered and ageing signage was really failing at the task.
After a detailed assessment of the requirements, the smart new signage is designed to improve the visitor experience in a number of ways.
From the new entrance banners, through to wayfinding posts and toilet signs, the signage makes great use of the main brand colours. The striking orange for Corris Craft Centre itself and the deep burgundy for KAL ensures excellent visibility and helps visually distinguish and guide to each of the attractions. The bold use of the colours and brand typefaces also helps carry a cohesive visual identity into the centre itself.
Clean, clear typography and subtle use of text colour is used to differentiate the bilingual directions and guide visitors around easily. New custom icons for the toilet facilities also add a crafted and unique feel to the functional directions.
Importantly, the powder coated panels and chunky coated timber posts are designed to look good for years to come, even with the notoriously wet Welsh weather!
Initial feedback from both the resident retailers and visitors has been very positive, with a noticeable reduction in “where’s the...” enquiries to staff.