A lovely project that required a simple and cost-effective design solution, but one that has made a huge difference to the all important first impression and commercial success of these hand made products.
Sandra has been making these hand felted soap exfoliators for some time, but sales were slow and few. The problem was how they looked in any retail outlet – a jumble of woolen colours that people just weren’t sure what to do with them.
The solution was to create simple packaging using readily available cellophane bags (to keep them clean and fresh, but show off the vibrant natural colours) and a dual sided tag, to display the product name and soap scent in English and Welsh. The suitably crafted looking design and branding feature a new Padbury’s logo and descriptors in stylishly handmade script fonts.
The natural kraft card looks great against the bright coloured felt, creating a distinctive look across packaging, PoS cards, and on the website too.
The custom-designed and built one-page website smoothly scrolls between the sections for a sleek and fluid feel. Customers can learn about the quality and natural soaps and felting techniques, as well as buy online with a simple PayPal e-commerce function.
The small investment in design has made a huge impact already, with several garden centres, homeware and gift shops in the region, as well as Natural Resources Wales outdoor centres and CADW Welsh castles in the Snowdonia National Park placing orders for their gift shops.
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